In 2011, after 279 trial versions, the first perfume of the Lebanese high fashion designer Elie Saab was born, an ultra-feminine floral-woody composition signed by the master perfumer Francis Kurkdjian. This fragrance celebrates the brightness and splendor of a shining femininity, like a haute-couture dress made of precious fabrics. The composition, a true ode to light, opens with a luminous accord of orange blossoms; in the heart the sensuality and elegance of the absolute of Jasmine Sambac and Grandiflorum; in the background Cedarwood, which gives character, and Rose Honey, sweet and enveloping. The bottle, a true baroque-style glass jewel, was designed by Syvie de France and reflects with its facets the infinite honey-golden nuances of the jus inside. The advertising campaign has the famous model Anja Rubik as testimonial.